Base9 connects to your conversion data, return rates, and customer reviews — then scores every product against what's actually costing you revenue. AI-drafted fixes, your approval, live in hours.
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6
outcome dimensions
30 days
to measurable results
From $1,500
per month
Catalog audit · May 2026
Strivo
312 products · 30 sampled
Score breakdown
Top findings
Listings (4 of 30)
Can they find it?
Category keywords missing from titles and descriptions. Empty product type and tag fields that make your own store's search return nothing. AI search engines surfacing competitor products instead of yours — because their content answers the query and yours doesn't.
Is this right for me?
Descriptions with no mention of fit, material, or use case. Twelve colour variants sharing identical copy. No guidance on who the product is actually for. Buyers who can't qualify themselves buy anyway, get it wrong, and return it.
Will I be happy with it?
Vague claims where specific facts should be. No dimensions, no composition, no disclosed limitations. The gap between what the page implies and what arrives generates "not as described" returns — and ends the relationship before it starts.
Your paid acquisition is landing on product pages that lose the sale silently.
No bounce. Just no buy — and nothing in your analytics that points to content.
You pay for more traffic. You run more discounts. You handle more returns. The underlying cause is the same.
Google & external search
Missing category keywords mean queries you can't answer. Competitors with richer content rank; you don't.
AI search (GEO)
ChatGPT, Perplexity, and Google AI Overviews now recommend products based on content richness. The same gaps that hurt your SEO make you invisible there too.
On-store search
Empty vendor, product type, and tag fields mean your own store returns zero results for brand or category queries.
Thin descriptions
Customers leave to find answers elsewhere and don't come back. The bounce doesn't show up as a content problem — it shows up as a conversion problem.
Missing attributes
Size, material, compatibility, fit. Missing specifics create uncertainty. Uncertainty kills conversion more reliably than price.
Weak or missing images
Especially on mobile, images do more conversion work than copy. A low image count or missing lifestyle shots is a direct revenue leak.
"Not as described" returns
"Not as described" is a top-3 return reason across most categories. It's a content failure, not a product failure — and it costs 2–3× the original margin once you factor in reverse logistics and restocking.
Poor reviews
A customer who got something different from what the page implied won't leave a 5-star review. And bad reviews suppress the next customer's conversion.
No repeat purchase
Trust is built before the product arrives. When the product matches the page exactly, customers come back. When it doesn't, they don't — and no loyalty program fixes that.
Content is the only investment that improves discoverability, conversion, andpost-purchase retention simultaneously — and unlike paid acquisition, it doesn't expire when you stop paying.
Book a call→Real numbers from a recent audit. Not averages. Not estimates. The actual findings.
124
products missing
category keywords
67
titles truncating
on mobile screens
43
listings invisible
to on-store search
89
descriptions
under 100 words
Most of these gaps take under 5 minutes each to fix once identified. The problem isn't the fix — it's not knowing they exist.
What makes Base9's scores different
Scores are grounded in your own outcome data — not generic benchmarks. A product with a 25% return rate gets its expectation accuracy weighted 3×. A low-converting product gets conviction content scrutinised hardest.
Conversion rate
By product and category — reveals which content failures are costing sales
Return rate + reasons
"Not as described" returns map directly to expectation accuracy failures
Review sentiment
What buyers say they expected vs. got. Q&A gaps become scoreable content failures
Competitor content
Top-ranking pages for your queries — what they answer that you don't
Six outcome dimensions
Discoverability
Google, AI search (ChatGPT, Perplexity, Google AI Overviews), and on-store search. Scored against keyword gaps, missing fields, and whether your content answers the queries competitors are winning.
Identity clarity
Does the title and primary image immediately communicate what this is, who it's for, and why it's different? The first 3 seconds of a product page either qualify the buyer or lose them.
Qualification accuracy
Sizing guidance, use case specificity, variant differentiation, compatibility. Does the content help the right buyer self-select — and stop the wrong buyer from purchasing? Missing qualification content is a return waiting to happen.
Conviction content
The ratio of specific, checkable facts to vague claims. Objections pre-empted. Social proof present. Products that don't overcome uncertainty don't convert — regardless of traffic volume or discount depth.
Expectation accuracy
Scored against your own return data. Products with high "not as described" returns get extra scrutiny on dimensions, materials, colour accuracy, and undisclosed limitations.
Competitive position
How your content compares to top-ranking competitors for the same queries. Not just keyword gaps — what questions are they answering that you're not, and which attributes make their listing more convincing.
Day 0
Audit runs
We connect to your catalog, conversion data, return rates, and reviews. Every product scored across 6 outcome dimensions — weighted against your actual business data.
Day 2
Report delivered
6 scores per product. Issues ranked by revenue impact, not just content quality. Which gaps are driving returns. Which are killing conversion. Where competitors are winning.
Day 7
Rewrites ready
AI-drafted rewrites for every flagged listing — new title, description, tags, product type. Grounded in your review language and brand voice. Review takes 20 minutes.
Day 10
CSV to import
Shopify-formatted bulk import file. Upload directly to your store. No dev work. No copy-paste. Five minutes.
Day 30
Business impact
We re-run the audit against your updated conversion and return data. Not just score improvement — actual metric movement. "Return rate on fixed products dropped from 19% to 11%."
Every rewrite is generated directly from the audit findings — not from a generic template.
Audit flags it
Score drops below threshold. Specific gaps identified per dimension across every listing.
AI drafts a fix
New title, description, tags, and product type — generated from your catalog data, not a generic template.
You approve it
Nothing goes live without your sign-off. Accept, edit, or reject each change individually or in bulk.
Title
Men's Running Shorts
Description
Comfortable running shorts. Great for outdoor workouts and training sessions.
Tags
None set
Product type
Not set — invisible to on-store search
Title
Men's Lightweight Running Shorts — Moisture-Wicking, 5" Inseam
Description
Built for distance. These moisture-wicking running shorts feature a 5" inseam, built-in compression liner, and four-way stretch fabric for unrestricted movement. UPF 30+ coverage included.
Tags
Product type
Running ShortsShopify bulk import ready
Approved rewrites export as a Shopify-formatted CSV. Upload directly to your store — no developer needed.
Cancel any time. All plans include the audit, rewrites, and a 30-day re-audit.
Starter
Up to 300 SKUs
For founder-run stores doing a first full catalog audit.
Growth
Up to 1,000 SKUs
For mid-market brands with an established catalog team.
Enterprise
1,000+ SKUs
For large catalogs, multi-platform brands, and custom workflows.
Not sure which plan fits?
We run the audit on your store before the call — so you see real findings about your actual catalog before committing to anything.
Shopify · WooCommerce · Amazon
Magento · BigCommerce · Salesforce
You know the catalog has gaps. You don't have the tooling to measure them systematically, and you can't justify assigning a copywriter to hundreds of products. Base9 tells you exactly which ones to fix first, ranked by revenue impact, writes the fix, and gets out of your way.
You're doing everything. SEO, ads, ops. The catalog gets neglected because you can't justify the resource. One audit surfaces what's costing you the most. The rewrites take 20 minutes to approve. The CSV takes 5 minutes to import.
We'll walk you through every finding, show you the AI rewrites, and answer any questions. 30 minutes.
Book a call→Not ready to talk? Reply to the audit email — we'll follow up when the timing is right.